Yo BBz I have been an influencer for a number of years. There are times when what I do is misunderstood. That's the talk topic this month...
The “problem”
TBH, I get it, the term has a negative connotation, and I bet most people, would agree. This year, in particular, has felt like a bit of a boiling pot for influencer culture. IDK about you, but it’s like we’ve moved on from celeb tea time and into influencer cancel culture. It’s in national newspapers, all over the world, it’s shared, highlighted, and spread via TikTok videos and YouTube drama channels,. There it is in the comment sections of influencer posts who are experiencing call out culture. Why? Simply for making a mistake or actually being an ignorant dickhead. Yeah I get it but… but, it’s intense AF.
WHY? People like to trash what they don’t understand and even more something they can’t or don’t have. Let’s take a step back and see if this explains why I feel so frustrated and misunderstood when I am misunderstood as an influencer. I started blogging in 2017, and I rebranded and few times, most recently in the last year. I started my blog as a hobby, just for fun, with no intention of turning it into part of my career. I liked the photo aspect of my blog, I was being creative as a model, a muse and collaborator. When I started my Instagram account in 2018, it wasn’t just to have a social platform to share what I was up to; it was also a creative outlet for me.
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Becoming a Butterfly
I was reading blogs, cruising Insta & Twitter watching YouTubers like a stalker. I loved how a simple blog post about braids or what was in my closet made me feel like I was connecting with people who shared my interests outside of my immediate circle of friends. I’d watch and read every day, and tell my close friends about all of the amazing people I felt I’d connected with.
I fell in love with my little corner of the internet. By late 2019, I had been working on sponsored Instagram content with some very unique brands and the rest is history. I’ve now been working as a brand ambassador, content creator and influencer for nearly three years, Imma buzzin’ and totes jazzed about my often misunderstood career that began with no intention of making money.
As you can see, this did not happen overnight, and my intentions were, and continue to be, completely pure. This is why I feel so misunderstood when people dismiss me as “that type” of influencer, the type of influencer that people are tired of, don’t trust, and roll their eyes at. I adore connecting with you bbz and discussing trends & social issues. Believe me when I say that I have worked far too hard over the years to ever, ever take this job for granted. When I say I love a product, it’s because I tried it first. My product recommendations would never lead you and your bank accounts astray.
Bad apples
“Influencer” has a bad reputation because so many people blew up overnight and didin’t have the same gratitude that years of hard work provides. Or they have managed to copy someone else’s style onto their own Instagram page as an easy shortcut to make themselves look worthy of free products. I know this sounds stuck up and salty, but I’ve seen so many people try to start a blog with a pseudo Instagram page and give up because they started it for the wrong reasons and didn’t have clue. Or maybe tried to take an easy way to gain popularity and got burned. To them... Sorry, NOT Sorry
Taking it back
WE decide who is and isn’t influential, not some T-waffle who sees this as a chance to get free stuff in exchange for a POS product review or is looking for likes and followers as ego food. Influencer marketing has definitely evolved into a real industry because paying someone on Instagram with an engaged audience is a lot cheaper for advertisers than a billboard, bus, or TV ad. THAT is why it’s so popular and why 90% of brands now are on board with it.
It IS a business, good business. Not every creator takes on every or just any ol’ sponsored opportunity out there. Without sounding like that dude, I fo sho will decline any sponsored opportunities that I do not feel a connection or see their value. This is a good thing, because it means that if you enjoy following me and my content, you can be confident that the sponsorships I do post about have been hand-picked, not rushed, and will always be authentic and genuine.
Yes, I make money on social media. Yeah, I post a lot of selfies, themed shots & videos. But it because I'm zazzed about creativity, sharing, and connecting. Also if you found the perfect new accessory that has transformed your style as a result of my efforts, that is just a win for both of us.
LOVES!
Tasha
